Brands with Humour

While laughter has always been one of the strongest connective experiences in society, humour is unfortunately a tool that is often under-utilised by brands. Whether due to the conservative nature of large corporations or to brands attempting to appeal to all people and subsequently diluting its message, humour in the marketing landscape is scarce.

Perhaps this scarcity is why, when we come across it, it is all the more powerful and subsequently ripe for sharing and passing on with our peers. The following Heineken campaign, to activate their sponsorship of the Champions League, demonstrates the power of great humour – 1136 people involved in the joke, millions more who enjoyed it being recounted.