Experiential Spam

Experiential Spam: Def: A moment of disconnect between a brand and an audience created by a forced or unwanted interaction developed to interrupt, rather than enhance a consumer’s day.

Experiential Marketing is a communications philosophy that, put simply, focuses on creating a positive and relevant experience for a brand’s audience. It opens up new points of connection by combining the emotive with the sensory to create a strong glue that binds the two entities together.

Subsequently, Experiential Marketing done well can instantly weave a brand into the emotional fabric of our lives, a rich space that can build strong relationships, inspiring actions and driving powerful word of mouth advocacy. The risk of a badly constructed experience is the reverse, create the Experiential equivalent of telemarketing, door to door sales or email spam and you engender consumer ambivalence or worse annoyance and a subsequent bushfire of negative word of mouth for your brand.

Enjoy the following… creative ideas no doubt, but positive experience or spam – you decide?

http://adsoftheworld.com/media/ambient/charmin_toilet_paper_the_helping_hand

http://www.nytimes.com/2009/10/30/business/media/30adco.html

~ by alanriva on April 18, 2010.